Key Concepts
The words Kalpana uses for templates, pages, variables, batches, jobs, creatives and credits.
Organizations and workspaces
An organization holds the subscription, the credits and the people. It contains one or more workspaces. Each workspace has its own templates, batches, creatives, images, fonts and integrations, and its own member list. Credits are shared by every workspace in the organization. See Organizations and workspaces.
Templates and pages
A template is a reusable design. It can have several pages, for example a square feed post, a 9:16 story and a 1200 × 628 link ad of the same offer. When you make a batch, every row renders once for each page you keep.
Templates are either static (they render to PNG, JPEG or WebP) or motion templates with animation (they can also render to MP4, GIF or animated WebP). A flow joins some of a template's pages into one video with transitions, and a template can hold several flows. See Template Flows.
Variables
A variable is a part of the template that can change per row. Every text layer becomes a text variable and every image layer becomes an image variable automatically. You choose which of them a batch should fill. See Variables.
Colours and layer visibility are not variables. They are per-row adjustments you make in the batch builder.
Batches, jobs and creatives
A batch is one run of one or more templates against a sheet of rows. Each row and page pair is a job, and so is each row of a flow, which renders as one video. A job that renders successfully produces a creative: the finished image or video file, kept in your Creatives library. Quick generate on a template card makes a single job without a batch. See Quick generate.
Batches start as drafts that you can still edit. Publishing locks the rows; running renders them.
Credits
Kalpana uses two credit pools, both shared across the organization:
| Credit | Spent on | Cost |
|---|---|---|
| Render credits | Each successful job | 1 per image. Video costs its length in seconds, scaled up for sizes above 1920 × 1080, with a minimum of 1 |
| AI credits | AI image tools | 2 for AI edit and virtual try-on, 1 for expand, background removal and upscale |
Failed renders are not charged, failed AI edits are refunded, and repeating an AI edit with the same image and settings is free. See Plans and credits.
Glossary
Organization
The account that holds the subscription, the credits and the people. It contains one or more workspaces. See Organizations and workspaces.
Workspace
A space inside an organization with its own templates, batches, creatives, images, fonts, integrations and members. See Organizations and workspaces.
Template
A reusable design that batches fill with data. It has one or more pages. See My Templates.
Page
One artboard of a template, with its own size, such as a square post or a 9:16 story. Every row renders once for each page you keep in a batch. See Pages.
Layer
A single element of a page, such as a text, an image or a shape. Layers that can change per row are variables. See Variables.
Variable
A text or image layer whose content can change per row. Colours and layer visibility are adjusted per row without being variables. See Variables and Row values.
Row
One line of data in a batch: the values for the template's variables. See Preview rows.
Batch
One run of one or more templates against a sheet of rows. It starts as a draft you can edit, is published to lock its rows, and is then run. See Run and download.
Job
One row rendered on one page, or through one flow. A batch is a set of jobs, and Quick generate makes one on its own. See Run and download.
Creative
The finished image or video that a successful job produces, kept in the workspace. See Creatives and Folders.
Collection
A group of templates by campaign, channel or client. A template can be in several collections. Not to be confused with an image collection in the library. See Template Collections.
Credit
The unit Kalpana spends on work. Render credits pay for successful jobs and AI credits pay for AI image tools, both shared across the organization. See Plans and credits.
Still time
The moment of a motion template's timeline that an image render shows. Set it on the designer's timeline. Without one, an image shows the last frame. See Motion templates.
Render
The step that turns a template and a row into a file. Each successful render of a job costs credits, and a failed one does not. See Run and download.
Updated 4 Nov 2026